Home » In conversation with Celtic Freeport CEO, Luciana Ciubotariu

Earlier this year the Celtic Freeport welcomed its first permanent Chief Executive – Luciana Ciubotariu. Luciana has over 20 years of experience in foreign direct investment, strategic consulting and business development. In her previous role, she acted as the Head of Trade and Investment for Thames Freeport.

Here, she gives us an insight into her new role and what it means for Wales.

What is it about the Celtic Freeport and Wales that initially attracted you to this role?

The Celtic Freeport and Wales present a unique convergence of opportunity and potential. The region’s rich industrial heritage, coupled with its commitment to transitioning towards a green economy, made this role incredibly appealing. Wales has a distinct energy, a blend of resilience and innovation that is perfectly aligned with the goals of the Celtic Freeport and my values. This position allows me to leverage my experience to contribute meaningfully to a transformative project that can significantly impact the local economy and beyond.

How vital do you think the Celtic Freeport will be for Wales and the industry?

The Celtic Freeport is set to be a game-changer for Wales and the broader industry. It will serve as a catalyst for economic growth, driving investment in critical infrastructure and fostering innovation in renewable energy manufacturing and sustainable fuels production. Freeport status will attract global businesses, create high-quality jobs and stimulate the local supply chain. It’s not just about economic benefits; it’s also about positioning Wales as a leader in sustainable development, aligning with national and global environmental goals.

You have a huge wealth of experience, particularly with your time at the Thames Freeport – are there any lessons you’ve learned there that could be applied here?

My tenure at Thames Freeport was incredibly enriching and provided many valuable insights. One key lesson is the importance of stakeholder collaboration. Engaging with local communities, businesses and government bodies early and consistently ensures that the project meets local needs and gains robust support. Another lesson is the critical role of flexibility and adaptability. Every region has its unique challenges and opportunities, so while strategic frameworks can be adapted, solutions must be tailored to local contexts. Leveraging technology and fostering innovation are also crucial to maintaining competitiveness and sustainability, and ensuring we are delivering tangible impact is critical to gain momentum for the success of the longer-term policy.

It really seems as if we’re at a pivotal moment in Wales, with the industry poised to support a future green economy, what are you most excited about personally?

I am particularly excited about the potential to drive substantial progress in renewable energy. Wales has immense natural resources that can be harnessed to produce clean energy, reducing our carbon footprint and contributing to national and global environmental targets. Personally, I am thrilled about the opportunity to work with forward-thinking individuals and organisations committed to making a difference. The prospect of contributing to a project that will benefit future generations and help combat climate change is incredibly motivating. I would love for our region to be recognised in the near future as the “Silicon Valley” of renewable energy and for the local and global talent to choose Wales to live and work.

Raising ambition in Wales is crucial, particularly when it comes to skills and supply chain, how will the Freeport status support that specifically?

Freeport status will be instrumental in elevating ambitions in Wales. It will provide a framework for investment in education and re-training programmes tailored to the needs of emerging industries. By fostering partnerships between educational institutions and businesses, we can ensure that the workforce is equipped with the necessary skills. Additionally, enhancing the local supply chain’s capacity and resilience will be a priority, fostering a thriving ecosystem of SMEs that can support large-scale projects. We will also be focusing on leverage funding opportunities, apprenticeships and on the job training to provide an agile and future-proof job market.

Is there anything businesses/organisations within the industry can do to maximise the benefits of the Freeport, both to themselves and Wales?

Absolutely, businesses and organisations should proactively engage with the Freeport initiatives. This means staying informed about available incentives and opportunities, participating in collaborative ventures, and investing in upskilling their workforce. By doing so, they can not only enhance their competitiveness but also contribute to the broader economic and social goals of the Freeport. Additionally, businesses should prioritise sustainable practices and innovation, aligning their operations with the green economy objectives that the Freeport champions.

Attracting and retaining diverse talent within the renewables industry is crucial, and the sector in Wales has a way to go in that respect. As a powerful role model yourself, is this something you are passionate about?

Diversity and inclusion are indeed passions of mine, and they are critical for the renewables industry. A diverse workforce brings varied perspectives and ideas, driving innovation and problem-solving. It is essential to create an inclusive environment where everyone feels valued and has equal opportunities to succeed. This involves outreach and engagement with underrepresented groups, mentorship programs, and creating clear pathways for career development. I am committed to championing these values within the Celtic Freeport and ensuring we set a benchmark for the industry.

How important is it that communities are aware of and engaged with the Freeport activity?

Community awareness and engagement are paramount for the success of the Freeport. It is vital that local residents understand the benefits and opportunities the Celtic Freeport brings, from job creation to environmental improvements. Effective communication and transparency are key to building trust and creating a sense of ownership among the community. Engaging with local stakeholders through regular updates, consultations and collaborative projects will ensure that the Freeport’s development aligns with the community’s needs and aspirations.